Catie BlalocK

Impossible Foods cannonballed into “Plant-Based Summer” with "The Summer of Impossible" a campaign for meat lovers who don’t want the plants to know they’re involved.

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The idea: Impossible Burgers go head-to-head with beef burgers in quick, trash-talky vignettes. Two burgers. One bar. A lot of shade. The Impossible Burger keeps winning—awkwardly, convincingly, deliciously.