Catie BlalocK

To capitilize on the success of the Accord Storytime series and promote the all-new 2016 Honda Accord Hybrid, we enlisted the help of 8 year-old Ellie to craft a story starring the Accord where she could go anywhere she wanted. Once the story was complete we got to bring it to life in the styling of a school play.

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Role: Senior Copywriter

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PRESS:

• Adweek - Honda turns kids’ cute stories into ads styled like little school plays

• Creativity - Honda asks kids to storyboard Accord ads -- and the results are very cute

• Agency Spy - RPA, Honda stage ‘Storytime with the Accord’

• Trendhunter - Child-directed car ads

• The Newswheel - Honda taps children’s imaginations for cute “Storytime with the Accord” sideos

• The S3 Agency - New Honda advertising drives imagination

• Cassandra - The kids’ table: brands enlist children to help with campaigns