ampm Toomgis | Mysite

Ya'll, Toomgis Needs a summer job

Everyone needs a summer job, even ampm's lovable snack giant, Toomgis. Toomgis' teams up with fellow bearded bro & Dodgers All-Star third basemen, Justin Turner to help him fit in to his new dog days gig. We built this episodic social campaign to hype up ampm day at Dodger Stadium, which culminated with Toomgis throwing out the first pitch at the game.

Social/Experiential Activation
Role: Senior Copywriter

Toomgis BAT BOY

Toomgis Trainer

Toomgis GROUNDSKEEPER

Toomgis Dodger Dog vender

Game Day Activation

We handed out 30,000 of the famous "Toomgis Cheese Puff Beard" to the adoring masses, complete with links to where fans could follow along with Toomgis' summer job adventures.

We also installed an interactive green screen video booth behind left field, where fans created wacky ampm & Dodger themed content for their social channels.